The top trademark trends in 2012 continued several themes from recent years including celebrity brand names and domain name developments. Other big news stories, like the election, also affected the trademark world. Here is a summary of the...
This article provides a brief review of a new intellectual property enforcement plan released by an official of the United States government. The article also points to a disturbing trend of overenforcement of intellectual property rights and...
Arnold Palmer was a famous golfer in the days before ESPN. His name has also been used to signify a beverage which is half iced tea and half lemonade. His name has been trademarked in the context of this drink; this article wonders...
The unveiling of the list of applications for generic top-level domain names led to a flurry of activity as commentators parsed the contents of the list. This article takes a different tack and points to some of the most interesting names which...
This article shares the recent work of an associate analyzing applications for new customized top-level domain names ("gTLDs"). The work is presented in the form of an embedded spreadsheet which presents a great deal of interesting information...
This article shares the creative process behind the creation of a new business slogan and details how the new slogan fits into the overall branding of the business. It also goes through the steps taken to register the new slogan as a trademark...
This article announces a new (free) tool which allows its users to track trademark applications and registrations with the USPTO. The article shares a link at which potential users can sign up for an account, and the functionality of the tool...
This article represents part of the coda of the "Eat More Kale" trademark dispute between Chick-fil-A and a Vermont entrepreneur. The article shares information about a documentary being made about the entrepreneur behind the Eat More Kale...
This article represents a chronicle of a fishing trip to rural Maine as told through trademarks. Important lessons to note from this article are that businesses can build their brand anywhere and through subtle means and that brands matter...
This article shares two recently-encountered small business trademarks which demonstrate that the main thing you need to devise a great trademark is ingenuity. The article explains why the two trademarks so shared are so effective and also...