There are a plethora of legal-appearing symbols which one can use in connection with brand names. This article helps business owners understand what each symbol means and when each can be properly used. The symbols so distinguished in...
This article provides advice on some of the fundamentals of trademark selection by detailing ten tips to bear in mind when selecting a trademark. As it details, trademark selection done well is part of your overall strategy; the article...
This article reviews lessons from The Hangover: Part II which get to the core of what is meant when an attorney or brand manager complains about "trademark dilution." The article itself lays the foundations for the two main lessons which...
When embarking on a branding campaign for your business, this article suggests that you keep five trademark tips in mind; these trademark tips can strengthen the brand which results from such a campaign. The tips contained in this article...
This article explains that trademark (and brand) selection isn't as simple as just picking a name which nobody else is using, or for which the corresponding .com domain name is unclaimed. Because the standard for trademark infringement is...
Trademarks are an essential ingredient of what a franchisor sells and, therefore, maintaining the strength of their trademarks is crucial for franchisors to make money and build their franchise system. This article reviews two recent cases...
If you have a competitor with a strong brand and both of your businesses rely heavily on web traffic to generate business and/or create customers, then bidding on that competitor's trademarks on Google's AdWords can seem like a win-win for your...
This article represents an IP attorney's advice to companies who choose to take advantage of crowdsourced-based platforms (most prominent in the news being crowdfunding platforms). The article provides five tips...
Trademark and copyright infringement can be either intentional or unwitting. However, it is a reality of running a business today. This article explains how business owners can monitor for infringement of their intellectual property and...
The internet has a reputation (often deserved) of being something of a Wild West when it comes to intellectual property rights. This article examines how you, as a business owner, can protect your valuable intellectual property from malfeasance...