Every football fan, and most American non-football fans, know that the initials "NFL" stand for "National Football League." The league's footprint is ubiquitous, and its brand is strong. In this article, Erik Pelton highlights some of the measures which the NFL uses to protect is brand, and highlights the ways in which these measures increase value and translate to the league's bottom line. He also explains how these brand protection measures apply to businesses without the mass appeal of the NFL.
- Summary by FizzLaw Team
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Why the NFL is the King of Branding