How did you choose your business's name? Each business owner has their own story, and each of their stories will result in a name tied to the product in a different way (if at all). This article recommends a particular approach to devising a brand name; it recommends that you aim for names which suggest your product or service, rather than names which describe it or which have no relation to it. As the article explains, this approach maximizes your ability to protect the brand while building its awareness with consumers.
- Summary by FizzLaw Team
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Why suggestive brand names are the best