Leon Bass demonstrates how a business's failure to perform proper diligence on their trademarks can be a crippling blow. A small business named Victor's Secret, based (like Mr. Bass) in Columbus, Ohio, was sued by Victoria's Secret for dilution of trademark. After 10 years of litigation, the Victor's Secret owners were forced to rebrand twice, with extremely negative business consequences.
In this article, Mr. Bass explains how small up-front investments of time and money could have avoided the headaches and costs of litigation and rebranding.
- Summary by FizzLaw Team
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Victor's Secret: How Early Branding Due Diligence Can Save You Millions