The TRUMP brand is licensed by Donald Trump (of whom you have probably heard). The brand itself is valuable, but not a guarantor of success. In this blog post, Erik Pelton observes that ventures which use the brand's name are running into financial distress, and explains why this does not affect the Donald's bottom line. As Mr. Pelton casts it, this is an example of the power of licensing agreements--you get profit without sharing in the risk.
- Summary by FizzLaw Team
Read the Article at:
TRUMP Brand under Fire: Is Donald Liable?