This article explains the importance and value of conducting a trademark search as a preliminary step to creating your brand strategy. The article explains how a trademark search can keep you from having to change your brand strategy in mid-course, thereby potentially saving you the time and expense of conducting a brand-building campaign for a second time. The article also explains how a preliminary trademark search can protect you from future infringement claims.
- Summary by FizzLaw Team
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Trademark Search First, Then Brand