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Trademark protection for lighting, sounds, texture, scents, motion, and other non-traditional trademarks

February 20, 2012

Although many trademarks which initially will leap to your mind are likely comprised of words and symbols, a large variety of other aspects of a product or service can be protected by a trademark.  This article highlights some famous non-traditional trademarks, including such iconic marks as the doors on a Lamborghini.

- Summary by FizzLaw Team

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Trademark protection for lighting, sounds, texture, scents, motion, and other non-traditional trademarks

AUTHOR

Erik Pelton

Erik Pelton