Trade Dress | What is Trade Dress | Trademark Protection


Trade Dress Explained

September 9, 2011

Businesses work hard to develop the visual appearance of their products so that the product is easily recognizable and associated with the good will of the product and company. Visual appearance, like written words or recipes, is an important part of a company’s intellectual property. The appearance of a product, building or anything else associated with the business is known as its trade dress.

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Trade Dress Explained