When you pay someone to wear your logo in a sporting event, how many people do you expect to be exposed to the existence of your product or service? This article highlights a recent incident involving a triathlete which would make the answer to the preceding question "not as many as you would hope." The article reviews the motivations behind blurring (or otherwise hiding) third-party logos, and examines trademark law's possible answer to this practice.
- Summary by FizzLaw Team
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The Practice of Removing Sponsored Logos in Triathlon Advertisements