The Federal Trade Commission ("FTC") has recently been extremely active in regulating the affiliate marketing space. Specifically, the FTC is holding most of the players in the performance marketing line of business liable for false or misleading claims. This article analyzes this issue in depth, and looks at ways marketers can make disclosures and disclaimers such that they avoid the FTC's wrath.
- Summary by FizzLaw Team
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The One FTC Article You Must Read