Online Privacy Laws | Internet Commerce and Privacy

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The FTC’s Proposal for the Implementation of an Online “Do-Not-Track” Option is Entirely Premature

August 11, 2011

Online privacy is a hot issue, and one Richard Newman has given a lot of thought to due to his practice in internet legal issues.  In this blog post, Mr. Newman analyzes a proposal by the FTC to allow users to opt into a "Do-Not-Track" option designed to restrict third-party tracking and behavioral advertising.  He details why the FTC's proposal would present a disruption to internet commerce as currently constructed, and also explains why internet merchants have an incentive to figure out a workable online privacy framework on their own. 

- Summary by FizzLaw Team

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The FTC’s Proposal for the Implementation of an Online “Do-Not-Track” Option is Entirely Premature

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