Insurance industry titan State Farm has used the same version of its logo for more than 50 years, which amounts to over half of its life as a business. State Farm recently unveiled a new version of its logo, which effects a subtle change; this article analyzes the new logo's effectiveness (although it does note that State Farm has filed a trademark registration to protect the new logo).
- Summary by FizzLaw Team
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State Farm changes logo after more than 50 years: love it or leave it?