This article was inspired by the sight of a truck bearing the name of "Haulmark." Haulmark, the name of a brand of trailer, is visually very similar and audially indistinguishable from the famous greeting card maker Hallmark. However, Haul Mark is, nonetheless, a registered trademark, even though the USPTO is undoubtedly aware of the more famous greeting card trademark. This article explains why this seemingly counterintuitive result can be.
- Summary by FizzLaw Team
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Sight, Sound, Meaning, and Fame