Erik Pelton notes that just because you can file a trademark application by yourself (and to answer the question, yes you can), it doesn't follow that doing so is a good business move. Even though you will certainly have to pay some fee up front to have a lawyer help you with your trademark application, the pitfalls from which they can protect you more than make up for that modest expenditure.
- Summary by FizzLaw Team
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Should you file a trademark application by yourself?