Generic products represent a low-cost alternative to name brands. However, as this article explores, many of these generic product manufacturers engage in facially deceptive practices which could have the effect of leeching some of the benefits of the name brand manufacturer's brand-building efforts for the generic product. This article focuses particular attention on the similar packaging of a generic shampoo to Head & Shoulders, and explains how these practices serve to obfuscate what, exactly, a consumer is buying.
- Summary by FizzLaw Team
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