Likelihood of Confusion | Trademark Registration Application

ARTICLES

Registering a Trademark & Likelihood of Confusion: Trademark Application Rejection

November 11, 2011

One ground for rejection of a trademark application is likelihood of confusion of the mark being registered with another mark which is already registered.  This article explains the basic test used to determine if that likelihood of confusion exists, and also highlights two key factors which weigh into the likelihood of confusion analysis. 

- Summary by FizzLaw Team

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Registering a Trademark & Likelihood of Confusion: Trademark Application Rejection

AUTHOR

James Blake

James Blake

FizzLaw is a product of Legal Services Management (LSM). Also included in the LSM portfolio is Business Law Network, LLC (BLN). BLN sponsors a network of independent lawyers serving middle market and small businesses, and Legati, a business litigation service providing fixed fee prices for litigation.