In this article, Erik Pelton explains the advantages to registering your trademarks. Although you will have some rights to a trademark without going through the time and expense of registering your trademark, the rights are limited in many ways. Registering your trademark will give you nationwide rights to the name, the right to use the ® symbol (which puts potential infringers on notice of your trademark), the ability to collect greater damages from infringers, greater ability to manage your brand's internet presence, and more.
- Summary by FizzLaw Team
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Registering a Trademark