This article reviews an enforcement claim for false advertising brought by the Federal Trade Commission ("FTC") against Reebok. The FTC's action concerned Reebok's Toning Shoes, which Reebok claimed toned muscles in the lower half better than regular walking shoes. The article examines the bases of Reebok's claims, why the FTC found Reebok's bases deficient, and highlights takeaways which are especially important for any company marketing a product based on a self-commissioned study.
- Summary by FizzLaw Team
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Reebok Pays $25 Million For Deception