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Protecting a trademark is just like protecting yourself from the hot sun

April 4, 2012

Many analogies illustrate the kinds of value diligent trademarking can add to your business.  This article adds another analogy:  trademarks are like protection from harmful solar rays.  Why?  How?  This article explains how the various functions of trademarks can be analogized to various means of avoiding skin (or worse) damage from over-exposure to sunlight. 

- Summary by FizzLaw Team

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Protecting a trademark is just like protecting yourself from the hot sun

AUTHOR

Erik Pelton

Erik Pelton