Many (if not most) basketball fans regard Michael Jordan as the single greatest player in the history of the game. Of course, then, Michael Jordan's brand is worth a lot of money. This article reviews ongoing efforts to profit off of Mr. Jordan's image in China, as a Chinese company has gone so far as to trademark the names of Mr. Jordan's children. As the article indicates, this trademark dispute is ongoing.
- Summary by FizzLaw Team
Read the Article at:
Michael Jordan Trademark Issue in China