Advertising and Marketing | Substantiation for Health Claims

ARTICLES

Marketing Promoting Products’ Health Benefits Needs Annual Checkup

June 17, 2012

This article sounds a warning for advertisers and business owners who tout their products' health benefits to the public.  The article points to several recent examples of unfounded claims leading to monetary liability (both by government agencies and private litigation) and advises taking several steps to make sure that your health benefit advertising does not suffer similar pitfalls.

- Summary by FizzLaw Team

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Marketing Promoting Products’ Health Benefits Needs Annual Checkup