This article continues a series in which a popular trademark's effectiveness is evaluated. This entry focuses on the Girl Scouts, with an emphasis on many trademarks used in their popular brands of cookies. The article explains why the Girl Scouts' combination of brand names, logos, and products fit together well to maximize the effectiveness of the whole.
- Summary by FizzLaw Team
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Love it or leave it: Thin Mints, Brownies, and other Girls Scouts’ trademarks