Effective Branding | Selecting a Brand Name | Brand Protection

ARTICLES

Love it or leave it? PINTEREST website/app name

January 23, 2012

This article analyzes the branding and trademark protection around Pinterest, a website and mobile app which has become quite popular in recent months.  The article explains why the brand name is very strong, but highlights how the managers of the brand have not been diligent about protecting it, and points to the example of Twitter for possible maladies stemming from this lack of diligence. 

- Summary by FizzLaw Team

Read the Article at:
Love it or leave it? PINTEREST website/app name

AUTHOR

Erik Pelton

Erik Pelton