Livestand, by Yahoo, is designed as something of a magazine-reader iPad application. The name--Livestand--is the subject of this article, which examines whether Livestand has the makings of an effective brand name and also looks at the likely strength of the name as a trademark. The article explains why the name likely does well in both areas, and highlights the trademark registrations Yahoo filed to protect the brand.
- Summary by FizzLaw Team
Read the Article at:
Love it or Leave it: LIVESTAND from Yahoo!