How to Name a Brand | Effective Brand Names | Brand Protection

ARTICLES

Love it or leave it: ETCH-A-SKETCH

April 26, 2012

Many of us conjure a very particular image when we shut our eyes and think of an Etch-a-Sketch.  That type of mental recall is part of what makes the Etch-a-Sketch brand name so strong.  This article performs a more thorough analysis of the effectiveness of the Etch-a-Sketch name and also explores the brand protection put in place by its manufacturer. 

- Summary by FizzLaw Team

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Love it or leave it: ETCH-A-SKETCH

AUTHOR

Erik Pelton

Erik Pelton