The overview of non-traditional trademarks continues with an analysis of whether UPS's image-building and trademarking campaign centered around the color brown. The article explains why trademarking a color, as UPS has successfully done, is difficult, and points out how UPS's trademark and marketing strategy have worked in sync to make the color an integral part of UPS's image.
- Summary by FizzLaw Team
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Love it or leave it: Brown color from UPS