This article examines a product put out by the non-profit GreenBlue, which aims to help consumers understand how to recycle properly. Their main product towards this aim is called the "Packaging Recovery Label System" (PRLS). The article explains why this is an effective brand name, given their mission, and examines GreenBlue's efforts to protect its intellectual property, as well as the likelihood of success of these efforts.
- Summary by FizzLaw Team
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Labeling to Save the Planet: GreenBlue’s New Program is FTC Green Guide Compliant