Google Branding | Vertical Integration | Brand Building

ARTICLES

Google buzz, right?

June 5, 2012

Even Google has struggles with branding.  That point is made by this article, which looks first at the ill-fated 2010 launch of Google Buzz.  It notes that this product was quickly consigned to the failure bin.  Then, the article points to Google's answer to social networks, Google+, and explains why the auto manufacturing industry might help inform the ultimate results of this effort by the search giant to vertically integrate. 

- Summary by FizzLaw Team

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Google buzz, right?

AUTHOR

Ronald Coleman

Ronald Coleman