This article uses Twitter as an indication of the perils of failing to register your trademarks promptly. By the time Twitter finally filed a trademark registration for their brand name (Twitter), the technology was already on the cusp of being something big. By the time they filed a trademark registration for "tweet", Twitter was a part of the daily lexicon. The moral, according to this article, is that you are better off getting a head start by promptly registering your trademarks, rather than waiting for when it's more expensive.
- Summary by FizzLaw Team
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Failing to protect your trademarks early can be costly, just ask Twitter