The internet makes it incredibly easy for parties to infringe your trademarks, and it also makes it easy for these infringements to remain undetected. Dianne Smith-Misemer compares the effect this has on your revenues to what a slow motor oil leak does to your car. She highlights exactly why these types of trademark infringements are especially nefarious, and then introduces a possible outsourced solution: Emfluence, a Kansas City-based company which takes steps to monitor and protect your trademarks against infringement.
- Summary by FizzLaw Team
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Emfluence: Empowering Trademark Owners to Battle Online Infringement