The Office, a popular sitcom, features a brand of paper called "Dunder Mifflin." Recently, Staples has begun selling Dunder Mifflin-branded paper via its online outlet. However, as this article observes, Staples is making several missteps when it comes to protecting the Dunder Mifflin brand. The article details what Staples is doing wrong, and offers concrete suggestions for correcting their mistakes and better protecting what could be a profitable brand.
- Summary by FizzLaw Team
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Dunder Mifflin is now a real brand: Great idea. Poorly protected trademarks.