When college football fans think of Boise State, one of the first things which leaps to mind is their distinctive blue astroturf. When college football fans think of games played on blue turf, most will immediately think that the game is being played at Boise State's campus. Boise State has trademarked this distinctive blue field, and judging by football fans' awareness of it, it is a very effective trademark. This blog post by Erik Pelton notes that other teams have started to mimic Boise State's use of blue turf, and because of this, Boise potentially runs the risk of losing their trademark absent further action on their end.
- Summary by FizzLaw Team
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Blue in Boise – an update on one of my favorite trademarks