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Behavioral Tracking: Anonymous and harmless – or insidiously intrusive? And…Google leads the pack

August 5, 2011

Bill Galkin explores legal issues surrounding behavioral targeted advertising in this post from his blog.  Google is the leader in behavioral targeted advertising, which involves matching specific ads to specific people based on data gathered about you.  The data is viewed in aggregate, but still alarms privacy advocates.  Mr. Galkin explores the FTC's take on this practice and attempts to predict where the law surrounding behavioral targeted advertising will go. 

- Summary by FizzLaw Team

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Behavioral Tracking: Anonymous and harmless – or insidiously intrusive? And…Google leads the pack