Initial Interest Confusion | Online Trademark | Trademark Suit

ARTICLES

A Focus on Initial Interest Confusion, Post-Sale Confusion and Related Strategies

November 1, 2011

Trademark infringement can result from conduct that doesn’t necessarily create a likelihood of confusion at the point of sale. What about confusion that likely occurs only before or after a sale? Learn from a likelihood of confusion guru, and author of the awardwinning Likelihood of Confusion® blog, about the current state of the law on initial interest confusion, post-sale confusion, and related legal theories and strategies (Minnesota Bar Association CLE)

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A Focus on Initial Interest Confusion, Post-Sale Confusion and Related Strategies

AUTHOR

Ronald Coleman

Ronald Coleman